The new WisdomTree Advisor Solutions program provides investment research and ETF education; portfolio construction services; ETF Model Portfolios; practice management resources, like access to thought leaders in retirement planning, leadership and behavioral finance; and wealth management technology through AdvisorEngine
Richard Cancro, AdvisorEngine CEO, and Joel Bruckenstein, "Technology Tools for Today" have a broad-reaching conversation on how advisors are using technology to deepen relationships with clients and how AdvisorEngine is positioned to help solve many of the challenges of running an advisory business.
In an in-depth review of AdvisorEngine's rapidly evolving platform, fintech expert Joel Bruckenstein says, "I’ve looked at quite a few digital advice platforms for advisors over the last several years, and while many of them have some of the components that AdvisorEngine offers, the sum of AdvisorEngine’s parts are unique. This offering deserves more attention than it has received to date."
AdvisorEngine received the Innovation Award at the TD Ameritrade Institutional1 Tech Summit for its vast expansion of Veo-integrated capabilities, offering advisors an online advice solution to improve the technology experience of traditional offerings or function as a separate “robo-advisor” for select clients.
TD Ameritrade Institutional selected AdvisorEngine for its 4th annual Veo Integrated Awards, which recognize firms doing the most to leverage integrated technology. AdvisorEngine is the winner of the Innovation Award for offering advisors an online advice solution to improve the technology experience of traditional offerings or function as a separate “robo-advisor” for select clients. Through AdvisorEngine advisors can open accounts, transfer cash, generate billings and sync up investment models. AdvisorEngine has also leveraged Veo Open Access Advanced Alerts, that notifies advisors when clients update information or conduct transactions in their accounts.
Addepar's acquisition is the latest deal struck by wealth management platforms this year. Earlier this month, enterprise platform provider AdvisorEngine purchased Kredible, a move that followed its February acquisition of client-adviser collaboration tool Wealthminder.
Digital advice platforms are becoming an increasingly valuable tool in the financial advisory world but there are distinct differences between retail providers and technology designed specifically for advisors. AdvisorEngine conceived and built their platform from the beginning to help advisors grow and improve their client service experience.
Noted fintech thought leader, Michael Kitces summarizes the acquisition of Kredible by AdvisorEngine as making sense because it provides a way to help its advisors actually get better at attracting prospective clients. He explains, "robo tools won’t help most financial advisors reach Millennials until/unless they get better at digital marketing in the first place."
The acquition of Kredible marks the second purchase by the B2B robo company in 2017, following the purchase of goals-based financial planning technology from Wealthminder in February. CEO RIch Cancro said, “The financial investment and strategic relationship with WisdomTree has allowed us to expand the AdvisorEngine platform to deliver an innovative and sophisticated set of tools that advisors can use to differentiate themselves from the competition.”