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IFP Selects AdvisorEngine to Power New Digital Wealth Experience and WisdomTree to Provide Investment Solutions

NEW YORK, April 24, 2019 –

 Independent Financial Partners ("IFP"), an SEC registered investment advisor and soon-to-be broker-dealer specializing in wealth management and retirement plan consulting, today announced that it has entered into a strategic relationship with AdvisorEngine, The Financial Experience Company that provides a digital wealth management platform for financial advisors and their clients, through which WisdomTree (NASDAQ: WETF), an exchange-traded fund ("ETF") and exchange-traded product ("ETP") sponsor and asset manager, model portfolios will be accessible. The AdvisorEngine platform and WisdomTree's ETF model portfolios will be available to over 200 IFP advisors, all of whom operate under unique brands.

"This new relationship with AdvisorEngine and WisdomTree gives our advisors a scalable way to serve clients across wealth levels and generations," said IFP's CIO, Aaron Gliman. "Each IFP advisor now has the ability to deliver a modern client experience using his or her own branding, models and investment philosophies – a combination not available through other providers."

Available features on the digital wealth platform include proposal generation, paperless client onboarding, custom-branded client portals, goals-based financial planning tools, portfolio rebalancing tools, document management, compliance tools and fee billing. IFP advisors that custody with BNY Mellon's Pershing can access the new platform's functionality without the need to manually input data or navigate between the AdvisorEngine and Pershing platforms.

"IFP is focused on enabling personalization at scale," said Craig Ramsey, AdvisorEngine Chief Operating Officer. "We're excited to help IFP advisors serve more families."

WisdomTree model portfolios will be available to IFP advisors through the AdvisorEngine platform. With risk profiles ranging from conservative to aggressive, the model portfolios incorporate WisdomTree's Modern Alpha™ approach, combining the outperformance potential of active management with the benefits of the ETF structure.

"This relationship shows the power of combining asset management solutions with technology-driven wealth management solutions. We look forward to supporting IFP advisors through the access of WisdomTree model portfolios, addressing a variety of investor needs and outcomes," said Thomas Skrobe, WisdomTree Head of Client Solutions.

About IFP
IFP is an SEC Registered Investment Adviser (RIA) and an Office of Supervisory Jurisdiction (OSJ), and works directly with its network of financial advisors to provide them technological, compliance, marketing, business development, and operational support. As of Dec. 31, 2018, IFP's advisors have more than $10.9 billion in assets under advisement. The firm has annually earned the trusted CEFEX certification for investment support services for adhering to the industry's best practices since 2014. For more information, visit www.ifpartners.com.

About AdvisorEngine
AdvisorEngine is a financial experience company that provides an end-to-end client relationship management and digital investment platform. Founded in 2014 by a team of experienced financial and technology executives, AdvisorEngine was the first company to integrate smart automation within a digital wealth management platform. With an emphasis on data, design thinking and technology, the firm delivers a unified experience across three core groups – clients, advisors, and business management teams – to address the most common pain points felt by rapidly growing advisory firms. With offices in New York, NY and Raleigh, NC, AdvisorEngine continues to innovate to keep advisors at the forefront of wealth management. For more information, please visit www.advisorengine.com.  

About WisdomTree
WisdomTree Investments, Inc., through its subsidiaries in the U.S., Europe and Canada (collectively, "WisdomTree"), is an exchange-traded fund ("ETF") and exchange-traded product ("ETP") sponsor and asset manager headquartered in New York.  WisdomTree offers products covering equities, fixed income, currencies, commodities and alternative strategies.  WisdomTree currently has approximately $59.4 billion in assets under management globally. 

WisdomTree® is the marketing name for WisdomTree Investments, Inc. and its subsidiaries worldwide.

About BNY Mellon's Pershing

BNY Mellon's Pershing and its affiliates provide advisors, broker-dealers, family offices, hedge fund and '40 Act fund managers, registered investment advisor firms and wealth managers with a broad suite of global financial business solutions. Many of the world's most sophisticated and successful financial services firms rely on Pershing for clearing and custody, investment and retirement solutions, technology, enterprise data management, trading services, prime brokerage and business consulting.

Pershing helps clients improve profitability and drive growth, create capacity and efficiency, attract and retain talent, and manage risk and regulation. With a network of offices worldwide, Pershing provides business-to-business solutions to clients representing approximately 7 million investor accounts globally. Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries. As of December 31, 2018, BNY Mellon had $33.1 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management.

BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

SOURCE AdvisorEngine


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