Louise Stafford,

Cultivating marketing and executing our annual >drive event 

My actions vary from day to day, but my priority remains the same – advancing AdvisorEngine’s marketing capabilities. I spearhead our website, digital marketing, client communications, internal communications and social media. I also coordinate our annual >drive event as well as any of our company’s representation at various industry events.

What brought me here

I have a passion for working with technology companies; start-ups especially - developing and executing a holistic marketing strategy to produce qualified leads. I enjoy being the one to build marketing from the ground up. Prior to AdvisorEngine, I worked for Revegy, a sales enablement software start-up, where I took ownership of all the inbound marketing and lead generation campaigns. I was also a Marketing Automation Consultant at Hannon Hill, supporting our sales team as they provided content management systems for higher education. In both of these roles, I appreciated the importance of powerful marketing and lead generation. These experiences built a strong foundation for my current role as Marketing Specialist at AdvisorEngine.

How I balance life

I am a proud mom of two young children – they take up most of my time. We enjoy spending time together, as a family, and getting outdoors as much as possible. I love being able to watch my children experience things for the time – they both have such a sense of wonder.

My favorite quote

“Your child will follow your example, not your advice" – it’s from a Parenting book I am currently reading.

What I want to know most in life

I would want to know what happens when we die? Well, unless I don't like the answer.

Who inspires a sense of adventure in me

My husband – if it weren’t for him I wouldn’t get out of the house much. I am sort of a homebody and he inspires me to get out and do things.