Are you still using a legacy on-premise solution for your CRM? I get it, you're nervous about a number of things. Let me help put your mind at ease. Investment advisors are fiduciaries who innately understand the importance of protecting client data and confidentiality. Which is why some advisory firms might be wary about the concept of cloud-based technology. But shifting from servers you can see in your own office to a virtual network of software and services running entirely through the Internet (the “cloud”) doesn’t make your core business systems and files vulnerable -- we believe it is quite the opposite. Firms using on-premise Client Relationship Management (CRM) technology face challenges such as costly maintenance issues and limited resources, not to mention regular exposure to data leaks and security breaches. Converting to a cloud-based CRM not only helps address these issues and provides more secure storage for your data, it makes that data and software accessible online anytime, anywhere, from any device. So as a firm looking to make a move, where do you start? What can you expect? I’ve worked alongside hundreds of financial advisors, many who were hesitant at first about cloud-based solutions. I’ll share those concerns with you and demonstrate why making the switch to the cloud can actually help your business grow.
One quality of financial advisors that I admire is that they are avid readers, always looking for the next bit of inspiration and insight to benefit their practices. So when thinking about which books would most benefit financial advisors, I tried to mix best practices, aspirational goals, and issues that impact the industry but also transcend it.
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Your first exposure to potential clients is now going to be online. So ensuring your digital presence is strongly presented and communicates your value is crucial -- our research shows almost half of all clients pass on an advisor based on what they find about them online. One essential element to a strong digital presence is your LinkedIn profile. Unlike other social media sites, LinkedIn has become the networking platform of choice for professionals. It’s also where a potential client considering you will likely go to find out more about you. If you are not utilizing LinkedIn, now is the time to get started. While simply having a LinkedIn profile is a good start, having one that stands out will set you apart from the competition.
As a fiduciary, nothing is more important to you than helping people with their financial lives. But does your practice need some help too? In speaking with several successful advisors and firms, I learned even the best-intentioned investment advice professionals can stumble due to costly mistakes and business oversights. Out of these conversations, we flagged five critical errors that can hound a wealth management practice, ranging from staffing issues to technology implementation. I’ve also included their tips on how fellow practitioners can best avoid these pitfalls.
I spent the last several weeks speaking with successful financial advisory firms. The question we explored together: “What are the most important things you have learned about running a wealth management business?” During the conversation, five major lessons emerged - with ‘growth’ being a key cross-cutting theme across the board. Importantly, these lessons came from listening to client needs, treating people well, and putting in energy to strategic planning. Whether you’re starting your career or building on years of experience, here are five important lessons for investment professionals.
A new year is just around the corner, and I’m really excited to talk about our product roadmap, but first, I want to say my thoughts are with everyone who has been impacted by Covid-19. It’s my sincere wish that all of you, your family and friends stay safe and healthy. There’s nothing more important than the well-being of your loved ones. The incredible news that vaccines are becoming available now makes me even more hopeful we’ll be able to come back together in 2021. I look forward to being in an office with my colleagues again, catching a Broadway show with my family and having a nice dinner surrounded by friends.