Do you remember the last time you read an actual newspaper? Or printed out a map to get you where you needed to go? How about shopping? Did you go to the actual store or simply visit Amazon.com? Think about the now-enormous Amazon. Jeff Bezos launched it out of his garage 24 years ago. The website officially opened for business as an online bookseller but now functions as an e-commerce giant. It’s unbelievable to look back at changes this website has undergone over the years. We can all learn an important lesson from Amazon and its website; change can be good, change can be productive and most importantly, change can help us grow.
Here’s a secret - most financial advisors do not use digital marketing effectively. They say things like: