Do you remember the last time you read an actual newspaper? Or printed out a map to get you where you needed to go? How about shopping? Did you go to the actual store or simply visit Amazon.com? Think about the now-enormous Amazon. Jeff Bezos launched it out of his garage 24 years ago. The website officially opened for business as an online bookseller but now functions as an e-commerce giant. It’s unbelievable to look back at changes this website has undergone over the years. We can all learn an important lesson from Amazon and its website; change can be good, change can be productive and most importantly, change can help us grow.
Your prospect’s expectations of working with a Financial Advisor have changed. The digital world we live in today has played - and will continue to play - a large part in how prospects find, select, and hire you to be their financial advisor. We no longer read physical newspapers like we used to. Instead, we use multiple sources of information, sometimes only scanning the headlines, and occasionally reading more in depth. With so many resources available, Investors are making better, more informed buying decisions in all aspects of their lives. I have had the privilege of coaching over 250 Financial Advisors using our AdvisorEngine Kredible model - helping them strengthen their approach to attract clients. I have learned invaluable lessons from these sessions. No matter what approach to financial planning you employ, you can apply these takeaways to your own business. Here are five key lessons I have learned that you could use to think about growing your own business:
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Here’s a secret - most financial advisors do not use digital marketing effectively. They say things like: