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AdvisorEngine Acquires Wealthminder Assets, Adds Goals-Based Financial Planning

NEW YORK, February 15, 2017 –

AdvisorEngine, the innovative digital wealth management platform that has become a leader in the financial services industry over the past three years, announced today that it has purchased the technology assets and intellectual property of Wealthminder, a cloud-based offering that enables financial advisors to collaborate with clients to help them reach their financial goals.

The integration of Wealthminder will strengthen AdvisorEngine’s unique platform. “Wealthminder’s mission is to make financial planning simpler for financial firms and their clients. We’re excited to provide AdvisorEngine clients a more robust, yet easy-to-use solution for delivering advice, executing on that advice, and monitoring the client's progress,” said Wealthminder founder and CEO Rich Ellinger, who will join AdvisorEngine.

“When Rich Ellinger and I began talking, it was clear we shared similar philosophies about helping advisors connect with and serve clients,” said AdvisorEngine founder and CEO Rich Cancro. “AdvisorEngine will continue to be an open architecture platform with key integrations to other financial planning tools, as CRMs and planning tools are often very personal to the advisor.”


The addition of Wealthminder’s digital prospecting tools will help financial firms foster new and deepen existing relationships with clients. “I am pleased that AdvisorEngine will provide RIA’s and broker/dealers that support advisor networks with a white-label digital prospecting tool,” said Ellinger. “Leading with education and an interactive planning experience builds credibility with the prospect. Then once the prospects decide to become clients, they can electronically open and fund an account, allocate their assets, and connect with a personal financial advisor if so desired.”

“Financial advisors want a technology solution that enhances connectivity between client and advisor while supporting either a traditional advisor-driven relationship or a lower touch client-driven experience,” said Cancro. “AdvisorEngine empowers advisors with integrated technology that allows them to serve a wide range of clients – from high-net-worth clients to moderate-balance.”


AdvisorEngine and Wealthminder executives will be available to answer additional questions at the T3 Advisor conference being held February 14-17, 2017 in Garden Grove, CA. AdvisorEngine will be in the T3 exhibit hall, beginning at #400.

AdvisorEngine CEO Rich Cancro will host a fireside chat at the T3 Conference on February 15th.  He will be joined by Kendrick Wakeman, CFA, of FinMason; Andy Putterman of 1812 Park LLC; and Greg Friedman, CFP of Private Ocean / Junxure.  The discussion will focus on digital disruptions and emerging opportunities for financial advisors and financial services firms.

T3 conference producer and financial technology expert Joel Bruckenstein said, “I’ve been following AdvisorEngine’s journey from a B2B investment robo-advisor to a full-fledged digital platform for advisors. The asset purchase from Wealthminder should accelerate the journey, providing AdvisorEngine with foundational elements of goals-based financial planning and advisor marketing tools.  It is becoming increasingly apparent to me that AdvisorEngine is becoming a serious player in the digital platform segment of the market.”


In 2016, WisdomTree made a $20 million equity investment in AdvisorEngine and announced a strategic agreement whereby WisdomTree’s asset allocation models would be made available through AdvisorEngine’s open architecture platform and WisdomTree would actively introduce the AdvisorEngine platform to its deep distribution network.


AdvisorEngine, a pioneer in digital wealth management technology, was the first company to integrate private-label robo-advice within a full enterprise B2B digital wealth management technology platform. AdvisorEngine integrates online and traditional wealth management processes and workflows to help advisors build deeper relationships with their clients. Its open architecture platform provides a fully customizable robo-adviso, ashboards to analyze and track business development online account opening and funding, billing, data aggregation and performance reporting. AdvisorEngine helps investment firms scale their existing business profitably and connect with the next generation of clients and advisors. More information about the firm, which is headquartered in New York, is available at www.AdvisorEngine.com.


WisdomTree Investments, Inc., through its subsidiaries in the U.S., Europe, Japan and Canada (collectively, "WisdomTree"), is an exchange-traded fund ("ETF") and exchange-traded product ("ETP") sponsor and asset manager headquartered in New York. WisdomTree offers products covering equities, fixed income, currencies, commodities and alternative strategies. WisdomTree currently has approximately $42 billion in assets under management globally. For more information, visit WisdomTree’s Investor Relations website: http://ir.wisdomtree.com.

WisdomTree® is the marketing name for WisdomTree Investments, Inc. and its subsidiaries worldwide.


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