San Mateo, CA and New York, NY – October 11, 2022 –
Franklin Templeton announced today that it will enhance its award-winning Goals Optimization Engine (GOE®) with LifeYield’s industry-leading technology for tax-efficient planning and income sourcing across multiple accounts and assets.
Initially available to advisors using GOE on the AdvisorEngine® wealth management technology platform, advisors will be able to help clients manage their goals through a unified framework that includes investment advice, tax planning, tax location, Social Security and income sourcing.
“Advisors use GOE to create personalized portfolios for each investor goal, whether it’s for accumulation or decumulation. GOE adjusts the asset mix over time to maximize the probability of achieving each goal successfully,” said Deep Srivastav, Head of Digital Investment Solutions for Franklin Templeton Investment Solutions. “While the integrated LifeYield GOE API empowers advisors to optimize client goals throughout their lifecycle, its benefits are most evident in the decumulation stage.”
Mark Hoffman, Chairman, CEO and Co-Founder of LifeYield, said, “Franklin Templeton is breaking new ground for asset managers by applying tax-efficient practices to decumulation planning and execution. We are thrilled to expand the relationship with Franklin Templeton that began eight years ago when they were our first client to apply LifeYield technology at scale for optimizing clients’ Social Security income. Over the past two years, advisors have uncovered an added $2.5 billion in Social Security benefits for clients due to the Franklin Templeton-LifeYield partnership.”
Rich Cancro, CEO of AdvisorEngine, said, “We are thrilled to offer advisors the ability to minimize taxes and boost after-tax returns for their clients, as well as gather more assets. With the integration of LifeYield and GOE, we are confident advisors on our platform will be well equipped when it comes to working with clients to achieve their goals, especially as it pertains to retirement income needs.”
GOE is Franklin Templeton’s proprietary technology that enables advisors and financial services firms to deliver personalized, high-value services to end-investors at greater scale. Grounded in proprietary research that won the prestigious Harry M. Markowitz Award1 in 2018 and the Barron’s Money Management Institute Industry Award2 for Disruption in 2021, GOE combines Franklin Templeton Investment Solutions’ portfolio construction expertise with dynamic programming to deliver individualized portfolio pathways based upon an individual's unique goals. With the ability to handle multiple investor goals, GOE uses the probability of success as the driver for the initial asset allocation and each reallocation to maximize the likelihood of achieving the goals. Portfolio pathways further adapt to client changes and market events.
- The Harry M. Markowitz Award from the Journal of Investment Management and New Frontier Advisors, LLC is an annual award honoring Dr. Harry M. Markowitz, a Nobel laureate in economics, for his legacy and to support future research and innovation in practical asset management. Candidates are taken from among papers published in the Journal of Investment Management each year.
- The Barron’s Money Management Institute Industry Awards recognize innovation and achievement in the investment advisory.