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John Tyers

John Tyers is an innovative wealth management industry executive with over 25 years of experience in leadership roles in the RIA, Broker Dealer and Private Banking channels. John is the Founder and Managing Partner of Wealth Frameworks LLC, a wealth management industry consulting firm, and a consultant to AdvisorEngine.

Blog Feature

AdvisorEngine  |  Financial Advisors  |  Wealth Management

Embracing Small Client Accounts:  Using a Digital Wealth Management Platform to Serve a New Market Segment

“What’s dangerous is not to evolve.” Jeff Bezos Over the past few years, my perspective on serving smaller balance relationships has changed. Whereas I once saw them as cumbersome and expensive to serve, I now view them as a high potential growth area for wealth managers.  Over the last 20+ years, many advisors moved upmarket in large part by raising account minimums and pushing off smaller balance accounts.  I myself subscribed to this strategy - it was a smart, disciplined way to achieve profitable growth.  But the marketplace has changed. Now, by using smart segmentation and digital wealth technology, advisors can profitably cultivate smaller balance relationships.. 

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