“With digital advice becoming a viable option to serve smaller accounts, advisors in Independent Financial Partners’ (IFP) network asked for the ability to offer the option,” says Chris Hamm, its chief operating officer. There were many technology choices, but AdvisorEngine’s platform provided the broker-dealer and registered investment adviser unique capabilities that would benefit the over 240 financial professionals in its country-wide network, Hamm added. In the following interview, Hamm explains IFP’s decision to embrace digital wealth management technology and why other RIAs need to do the same. Hamm also outlines the lessons learned from his firm’s rollout of the technology. The following transcript has been edited for clarity.
This year forced us to use existing technology in new ways. An entire subculture has grown around video calls -- which have been around for years -- as they are now essential in our lives. Whether for business calls, webinars, virtual happy hours, or talking to family, the pandemic made us realize the value of staying virtually connected.
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As a training specialist for AdvisorEngine’s Junxure, I witness first-hand what works and what doesn’t when it comes to running an effective client relationship management (CRM) system. One firm I recently worked with had work processes that literally were all over the place -- scribbled down on whiteboards, shelved inside filing cabinets, noted on sticky notes stuck to walls, handwritten memos, and more.
We are excited to announce new enhancements to our Junxure® product, designed significantly to reduce the time it takes to produce reports. A financial advisor’s time is best spent servicing clients and building relationships, not sitting in front of a screen, waiting for data to load. With that in mind, we’ve rebuilt our functionality to maximize performance. Now, for instance, Action reports will load and be ready to print six times faster.
Winning a new client is a great feeling for any investment advisor. What helps to maintain that positive momentum is having the digital tools for easy onboarding, engaging in effective client communication, and developing consistent servicing strategies tailored to the client’s goals.
As a financial advisor, you take pride in how you’ve cultivated deep relationships with your clients. But in a new reality where it is difficult to meet in person, you’re naturally concerned about how to maintain those connections. The right Client Relationship Management (CRM) technology system can not only help you stay connected to clients during this global pandemic, it can strengthen your ability to personalize your client service and help you win new business. Streamlining workflows makes it simpler to stay in touch with clients, while automating tasks frees advisors to concentrate on the conversations that clients value most. A CRM aids the advisor at every step, from discovering prospects to supporting existing clients and improving contact management. But how much does CRM technology cost? What are some factors to consider beyond the cost?